Operation target

Re-establishing the supply of products that target the fashion and food service chains.


Target audience

Young people aged 20 to 35 years old.

Have an active lifestyle.

Are those who directly make purchasing decisions.


Existing brand

In the field of fashion:
   - Journey Men Style: dealing in men's leather shoes. With the segment of young customers with the age from 20 to 35 years old.
   - Umen: trading men's socks and underwear.

About food service:
   - DaLat Land Coffee: trading drinks.